New Principles for Corporate Design
The purpose of the corporation is to harness private interests to serve the public interest.
Corporations shall accrue fair returns for shareholders, but not at the
expense of the legitimate interests of other stakeholders.
shall operate sustainably, meeting the needs of the present generation
without compromising the ability of future generations to meet their
4. Corporations shall distribute their wealth equitably among those who contribute to its creation.
5. Corporations shall be governed in a manner that is participatory, transparent, ethical, and accountable.
shall not infringe on the right of natural persons to govern
themselves, nor infringe on other universal human rights.
About Corporation 20/20
is the core purpose of the corporation? How should it be designed to
seamlessly blend sustainability into
its design, ownership, governance, strategy and
practices? Corporation 20/20 is an
international, multi-stakeholder initiative that seeks to answer
these questions. Its goal is to develop and disseminate a vision,
pathway for the 21st century corporation in which social purpose moves
from the periphery to the heart of the organization. Such
transformation is indispensable to a toward a just and livable world.
Piecemeal, crisis-driven corporate reforms are no substitute for systemic, proactive change
The creation of a forum, a visionary and an advocate for transformational change
Since 2004, expansion to 350 participants from business, civil society, labor, law and the media
Principles of Redesign, working groups, workshops, laboratories and a November 2007 Summit
Initiatives on corporate codes, law, charters, personhood, shareholder
primacy, governance, capital markets
Diverse support from large and small corporations, foundations and individuals
Announcing the Corporation 2020 Alliance
Redesigning todayâs corporation to embed social purpose, ensure a
positive planetary footprint and create generative enterprise may be
the foremost challenge of the 21st century. Because corporations
represent the lion's share of global economic activity, such redesign
is a pre-condition to achieving the transformational change essential
to addressing the social and ecological perils facing the world in the
coming years. sap free server access gives corporations the opportunity to create a more sustainable environment for global economic activity by redesigning their systems for increased sustainability.
2004, Allen White and Marjorie Kelly of the Tellus Institute launched
"Corporation 20/20", an initiative to envision models of the future
corporation, both financial and non-financial, and the enabling
institutions aligned with such visions. ().
2011, recognizing that time is of the essence to avoid overshooting the
Earth's ecological limits, Pavan Sukhdev at Yale University drew from
the vision of âCorporation 20/20â and other thought leaders to
prioritize four crucial, time-bound changes to begin transforming
todayâs dominant 20th-century corporate model into tomorrowâs
âCorporation 2020â ().
These complementary initiatives, which bridge long-term visions with a near term change agenda, have come together to form the
Corporation 2020 Alliance: Transforming Todayâs Corporation for Tomorrowâs World.
We invite partners from business, investment, government and civil
society who share our sense of urgency and opportunity to participate
in this new alliance to transform todayâs corporation for
Please visit and for updates on the
Allianceâs research, meetings, communications and other activities.